Adam Koehler
3 min readOct 30, 2020

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Fonts You Should Absolutely Avoid Using for Brand Logo

In your design, fonts play a great role, so you should know which fonts you should not use in your designs. The use of proper fonts is a great advantage, either in typography or in web page design. Sometimes, templates become disasters only because the font is not used correctly or, in some way, does not suit the occasion.

This requires careful selection. The Internet has continuously provided us with a vast database of fonts for decades, all segregated by variety, style, and use.

This helps us to choose which one to use. Because of the wide range we have, it is only fitting to conclude that no one can have an excuse for choosing the wrong font. It’s also safe to say that he should pick the right fonts at the right time with the freedom every designer has.

But, because of their availability, some fonts, of course, appear to become more popular. Operating systems like Windows have provided default fonts for the user. This avoids the hassle of selecting, uploading, and installing them. Due to the easy access of readily available fonts, this convenience was good but also became detrimental because the fonts that were commonly used became clichés. They are, therefore, to be avoided.

Comic Sans

It is childish, which is one of the key reasons why you should stop using this font. It lacks formality, though it (doing facepalm right there) is used for formal events and announcements. You should use these types of fonts (I said these kinds because you have other options than Comic Sans) unless, of course, you are running a website for children, or planning a first-birthday invitation.

Never use it for signboards, serious epitaphs, commemorative plaques, hospitals, government work applications, heart donation events, and books for swimming pool rules.

Papyrus

This font wasn’t really seen in papyrus rolls alone, as it is nobly designed. In captchas, ads, signboards, posters, books, and also in certain typographic styles, you can now see it! It seemed to be seen everywhere, to the point that if you saw it again on your page, you could even vomit.

Curlz MT

In coat-and-tie events, warning signs, and many more, you can never use it because it will simply give your readers an impression of a joke. Curlz also has big legibility problems as well. Imagine writing a book with a font from Curlz MT. People who read your book might sing, ‘You spin my head right round right round’. If you want to make your body readable, do not, not even in your intoxicated days, use this font in the body.

This font has now, too, become overused. It’s almost everywhere too! Most people think that you have every right and privilege in the world to use this font just because your website caters to women.

I have been trying to make a list of fonts you should never use again. These were chosen because they were to cliché and very hard to bring into the design. The core of this list is not to fully discriminate against mainstream and cliché fonts, but to use them correctly for suitable occasions.

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Adam Koehler
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